we

  • A very different company

    Since we opened our doors in 1995, it has been our mission to turn the worldwide attraction photography business on its head. We think and behave like a tourism company so we understand that the guest experience is everything. We make guests smile when they arrive, again when they leave and then every time they share or look back at their memory of your attraction.

  • Smiling is a human emotion

    So it stands to reason that the real secret to our success is people over machines, screens or photographic technology. You see, we invest in people with the right attitude and flair to truly represent your brand and ours. Our photographers are hosts - they meet, greet and interact throughout the experience to make your guests smile, take a memorable photo and encourage them to take it home.

  • Business should be more than just a transaction

    Partnership is a word too often used loosely in business. Our business model ensures we seamlessly integrate into your attraction and build genuine and long-term relationships that enhance the guest experience, build your brand and continually increase your yield per guest.

    Testament to the strength of these is the consistently higher financial return
    we deliver your business compared to that of our competitors.

  • Taking a photo is never enough

    Innovation is in our DNA and pervades our entire approach. We encourage every guest to be photographed on entry, in a tailor-made set designed to make them smile.

    Increasingly, we create additional photo opportunities with green rooms, within the attraction, adding further memories to the experience. We print every photograph, putting it into every guest's hand. By continually evolving the ways we photograph, display and present our images, sales uptake and yield per guest are unmatched.

  • Don't take our word for it

    We work throughout the world with many iconic partners and are confident that any one of them would sing our praises and affirm that we do deliver on our promises.

    Our partnership integrity is everything; so if you'd like to talk to any of them, call one of our founders, John Wikstrom or Stuart Norris, and they'll personally put you in touch for a chat.

    Or you can check out what some of our partners have to say about us, our attitude, approach and of course our business performance.

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  • We make every guest smile

    Excitement, anticipation and sheer pleasure are the emotions we amplify with our unique entry environments. We tailor-make each one, to capture and project the very essence of your attraction. Vibrant and fun surroundings allow our team to instantly engage and capture the most memorable smiles. We photograph everyone and we print every image, placing our photobook into the hand of each guest as they leave, dramatically increasing sales conversion.

  • A Magic Memory is more than a photo

    We don't simply output photos, we create a world-class photobook that captures the experience of your attraction and places the guests at the centre. The book is designed by us and with you, to incorporate additional imagery, stories and other information guests can't create themselves about your attraction. Our books are educational, fun and become an enduring, coffee-table memory of their time at your attraction.

  • Memories to interact with and to share

    Guests are able to play our e-book direct from your website. It's fun, interactive and, with full connectivity to Facebook and Twitter, it allows the smiles and the experience to be shared amongst the guest's social networks, promoting your brand to their friends and family where your guest plays a starring role!

  • You should be smiling too

    A Magic Memories solution is exactly that - a solution. It's risk free because we deliver the entire service free of charge. The hosts taking the shots are our staff, inducted into your business, so they represent both your brand and our service ethic. Our set-up process is fast, efficient and designed to ensure your operational flow is unhindered. It's a no-risk decision for you, leaving you free to collect the incremental profits.

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  • Success is an attitude

    Magic Memories began in 1995, in Queenstown, New Zealand, when John Wikstrom and Stuart Norris had the idea of selling photos of visitors heading up the Gondola. They would take the shot and race to the pharmacy for one-hour developing, hoping they would beat the tourists down the mountain. That founding spirit lives on and has spread throughout the world, still driven today, as it was back then, by John and Stuart.

  • We value smiles

    Smiles are a very powerful currency - an instant barometer of human emotion. Tourism is about people and we value people and their experiences beyond anything else. Our organisation's success comes from a high-performance culture and values of honesty, integrity and delivering what we promise - every time. When your guests smile and your people smile, we know we are delivering.

  • People who live your brand and ours

    We don't employ photographers, we employ hosts who represent your brand with the dedication and passion you demand from your own staff. They're critical to the success of our model and they're a resource that complements your own service delivery. We create specific induction programmes with your HR team to ensure attraction knowledge and service ethic are unparalleled.

  • Long-term relationships are fundamental

    People work best together when there are clear and regular lines of communication and relationships prosper when expectations are exceeded. Effective reporting and feedback, both on site and online, is a proven tool. We measure and report revenue achievements, growth analysis, targets and goals for future periods, relevant guest or staff feedback and, of course, the increased yields per guest we create.

  • What our partners say about us

    "Initially we were drawn to Magic Memories' in-depth knowledge of the Tourism Industry gained from their operations throughout Australasia. As the relationship has developed we have been impressed by their commitment to designing a world-class photography solution. We continue to work closely with them to fine-tune the offering to all our visitors." Simon Spellicy, Sydney Opera House

    To read what our other partners say about us please click here.

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  • Bankable Smiles

    We deliver higher yields and more revenue per guest than our competitors as a direct result of our product, our approach and our people. Many of our partners have enjoyed an unprecedented yield-per-guest growth of over 15% per annum - an achievement never before accomplished by their previous photographic systems providers. Incredibly, this type of result is delivered risk free at no cost to you.

  • Memorable Smiles

    We capture, amplify and extend the guest experience in your attraction allowing them to remember the good times years after they visited. Our photobooks do more than just keep the memory alive, they are cleverly designed to actively continue to promote your attraction, your brand, and encourage return visits and word-of-mouth recommendations.

  • Shared Smiles

    Our e-book allows the guest to share their smiles and memories with their family and friends instantly through their own social networks. This a powerful and ongoing marketing tool for your attraction. We are continually looking at ways to increase and promote the sharing of smiles by your guests and we continue to invest heavily in the interactive world.

  • Green Smiles

    We treasure our environment and our New Zealand origin which means we are more conscious of this than many. We choose like-minded partners who are ISO rated. We select environmentally-friendly consumables using vegetable or soy inks on recyclable paper from sustainable forests. All of our waste at each site is recycled daily including unsold photos, printer consumables, plastics, tin and glass.

CONTACT

OUR OFFICES AROUND THE WORLD

Head Office / New Zealand Office:
Te Nuku building, Level 2, 43 Ballarat Street
Queenstown, New Zealand
P: +64 3 450 2170
E: headoffice@magicmemories.com

Australian Office:
Suite 2, Level 2, 55 Miller Street
Pyrmont, 2009, Sydney, 2000, Australia
P: +61 2 9518 5888
E: australianoffice@magicmemories.com

European Office:
Brampton House, 10 Queens Street,
Newcastle-Under-Lyme
ST5 1ED, Staffordshire, England
P: +44 1782 667 598
E: europeanoffice@magicmemories.com

CUSTOMER SERVICE / PHOTO ENQUIRIES

P: +64 3 450 2170
P: 0800 488 880 (toll free)
E: helpme@magicmemories.com

SALES AND PARTNERSHIP ENQUIRIES

America
Julie Kreisler
Partnership Development Manager
P: +1 532 606 3780
E: julie.kreisler@magicmemories.com

Australia
Brendon Atkinson
Partnership Development Manager
P: +64 (0)420 948 143
E: brendon.atkinson@magicmemories.com

Europe
Rob McGuinness
Sales Director
P: +44 (0)20 3326 1200
E: rob.mcguinness@magicmemories.com

Rest of the world
Stuart Norris
Sales Director
P: +64 (0)27 849 763
E: stuart.norris@magicmemories.com

MAGIC FOUNDERS

John Wikstrom
CEO
P: +64 (0)27 436 9633
E: john.wikstrom@magicmemories.com

Stuart Norris
Sales Director
P: +64 (0)27 849 763
E: stuart.norris@magicmemories.com