Magic Memories first began operating at Observation Wheels in the United Kingdom in 2008.   At the time, the industry average yield per guest for photography was less than £0.50p. Magic Memories simplified the photography system and customised the product offering. We added entertaining staff who made queue time more enjoyable while capturing the guest’s
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Magic Memories replaced incumbent competitor in September 2009, changing nothing but the software and re-training the staff in the Magic Memories way.   The same ‘sell-off-screen’ system in the souvenir shop saw an immediate yield per visitor increase of 17%. The next step for Magic Memories was to replace the ‘sell-off-screen’ system with a ‘print-all’
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