About Magic Memories

    A company aligned to deliver you results

    Since we opened our doors in 1995, it has been our mission to turn the worldwide attraction photography business on its head. We think and behave like a tourism company so we understand that the guest experience is everything. We make guests smile when they arrive, again when they leave and then every time they share or look back at their memory of your attraction.

    Some call it 'starting with the why' -  the why for us - is to make people smile. From your guests to your board, from our teams to our families. That's what we all leap out of bed to do, every day. 

    Our people are the key ingredient in Magic Memories' 'secret sauce'

    So it stands to reason that the real secret to our success is people over machines, screens or technology. You see, we invest in people with the right attitude and flair to truly represent your brand and ours. Our photographers are hosts – they meet, greet and interact throughout the experience to make your guests smile, take a memorable photo and encourage them to take it home.

    Working in true Partnership

    Partnership is a word too often used loosely in business. Our business model ensures we seamlessly integrate into your attraction and build genuine and long-term relationships that enhance the guest experience, build your brand and continually increase your yield per guest.

    Testament to the strength of these is the consistently higher financial return we deliver your business compared to that of our competitors.

    Innovation is a KPI across our entire company.

    Innovation is in our DNA and pervades our entire approach. We love to innovate right across the guest journey – developing and integrating clever processes, products & technologies to extend each guest’s experience throughout their time at your attraction and long after they’ve gone home.

    Innovation at Magic Memories is not the domain of just one team, it's embedded within the depth and breadth of our business - from a new photographer at London Zoo, a host at Legoland or a finance assistant in Queenstown. 

    The result is outperformance over our competitors by up to several hundred percent.

    By continually evolving the ways we photograph, display and present our images, sales uptake and yield per guest are unmatched. Browse our case studies to find out how we do this at an attraction like yours, or contact us today to find out how we can dramatically increase your guest smiles & photography revenues. 


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    Chris Warhurst

    Global Chief Executive Officer

    Chris, a well-respected executive in the global attractions industry, was named Global Chief Executive Officer in August 2016. He is focused on scaling the business and directing Magic Memories’ global expansion. 

    His career began in hospitality, then private equity management and most recently the tourism and attractions industry.

    When at home, he loves spending time on Sydney’s Northern Beaches with his wife and three beautiful kids.


    John Wikstrom

    Founder & President

    John co-founded Magic Memories in 1994 after seeing the opportunity to revolutionize the guest experience and create a new market for capturing and creating memories. In his current role John is focused on developing and servicing key markets to foster continued growth.

    He is a proud New Zealander, born in the deep South, and gained a degree in Marketing from Otago University.

    A graduate of the Icehouse programme for owners and managers and a member of the Institute of Directors, he is passionate about evolving the industry interpretation of the importance of guest memories, and how a well-designed experience can layer across an entire attraction improving the guest experience, extending attractions brands, and be a significant revenue earner.

    He loves to relax with his family, particularly boating, skiing, mountain biking and traveling.




    David Lee

    Chief Financial Officer

    As Chief Financial Officer, David is responsible for Global Finance, Legal and Supply Chain as well as being the Company Secretary.

    He is a United Kingdom, Australian and New Zealand Chartered Accountant with an MBA from Warwick University.

    Prior to joining Magic Memories he was part of the executive team of Foodstuffs North Island and an M&A Director with PricewaterhouseCoopers.

    Outside of work he enjoys spending time with his family, who are keen on outdoor pursuits including hiking, skiing and mountain biking.



    Ben Thomas

    Regional CEO Europe & Middle East

    Ben oversees all aspects of Magic Memories’ business in Europe and the Middle East.

    He has a Bachelor’s degree from Brunel University in Biomechanics and Educational Philosophy.

    His career has always been Sales based while holding General Management positions in the Telecoms, Home Security and Leisure industries. More recently holding the position of Head of Sales for a private equity owned leisure photography company based in the UK.

    His wife and four children keep him busy with an eclectic range of interests from soccer and rugby through to reptiles and music.

    Tony McMaster

    Tony McMaster

    Global Chief Marketing Officer

    As Global Chief Marketing Officer Tony oversees the company’s marketing, communications, and customer service efforts. Based in Magic Memories’ Orlando office, he brings over 30 years of experience to the leadership team.

    Prior to joining Magic Memories he served as Chief Marketing Officer at Australia's largest theme park operator, Village Roadshow Theme Parks. In this role he developed first-to-market programs that enhanced the guest experience and drove record attendance. He previously held roles at Network Ten, Dentsu Aegis and McDonald’s Australia.

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    Martin King

    Global General Manager, People and Culture

    Martin brings nearly 20 years of experience in people management to Magic Memories, having held a variety of leadership roles, including running his own consultancy for a number of years. As Global General Manager of People and Culture he oversees recruiting, human resources, operations, and training and development.

    Previously, he was General Manager Human Resources with Coca-Cola Amatil NZ based in Auckland where he led the business to become recognized as one of New Zealand's best places to work and most attractive employers.

    Martin is an avid snowboarder, mountain biker, hiker, and all round fitness junkie who lives in Queenstown with his partner and son.


    Dave Aicken

    Chief Innovation Officer

    As Chief Innovation Officer Dave is responsible for keeping Magic Memories on the cutting edge of technology.

    He has a BA Visual Communications and a history in brand activation and sponsored events.

    He founded and built Centryc Solutions Pty Ltd, an event technology company, to better serve guests, brands and agencies by being able to register people easily, record the things they do at events, respond to them personally and instantly, and to provide reports in real time to help make better decisions. Centryc’s MeTag platform delivered hundreds of events for household brand names across Australia, NZ, Canada and the USA before being acquired by Magic Memories in late 2014.

    He loves nothing more than spending time with his wife, children and dog.

    Continual evolution of our product & process ensures Magic Memories remains unmatched


    one of our team to make you smile today

    Sales & Partnership EnquiriesLove what you see and want to find out more about the Magic Memories solution?Fantastic. Get in touch with the person who is closest to the region of y...read more


    LEGOLAND® Discovery Centre Melbourne Selects Magic Memories to Power Personalisation Experience

    18 April 2017

    Magic Memories, the global leader in capturing, creating and sharing memories, today announced its partnership with LEGOLAND® Discovery Centre Melbourne, Australia’s first LEGOLAND® Discovery Centre. This exclusive partnership between the two companies allows guests to carefully curate their memories as they explore and build....read more