Our Board

Magic Memories enjoys a strong governance and leadership structure.

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Mark Bowman


I have had a career based in technology companies where I have worked and lived both in New Zealand and internationally.

I currently specialise in the governance, leadership and strategy of high growth companies.

Golf, food, walking and travel are activities that fill my spare time.

I am always in awe of the opportunities that Magic creates with our Partners, their guests, and our staff. This brings a smile to my face! 

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Geoff Burns

Non-executive Director

I am a non-executive director and experienced tourism consultant.

I graduated as a Chartered accountant from the University of Otago and following Financial and General Management roles in the UK, the US
and New Zealand established, in 2001,
an investment and advisory business specialising in tourism and the golf sector.

I enjoy the variety of businesses I am engaged with, along with family, travel, cooking and playing golf. I have been involved with Magic Memories since 2002 as variously an advisor, board chair and now director and shareholder, and have been rewarded with the absolute passion for progress that all of the Magic Memories teams share. 

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Craig Elliott

Independent Director

I’ve spent 30 years in Silicon Valley working ten at Apple computer and then two startups. My background has given me an appreciation for customer experience. It’s more than ease of use, it’s about customer enthusiasm.

I’ve been lucky enough to work with Kiwi entrepreneurs with kiwi landing pad and the NZ intern program bringing kiwi com/ sci students for a tour of Silicon Valley.

Outside of work I have three kids, two teenage boys and a 10 year old girl.

I like to hike, fly fish and take a lap or two at Highland Motor Park in my Toyota 86. 

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Craig Styris

Non-executive Director

"I am a non-executive director and an Investment Director at Pioneer Capital, a growth equity investor in New Zealand businesses expanding into large international markets. I’m a director of several fast growing, internally focused businesses.

I gained a Graduate Diploma in Finance and a Bachelor of Management Studies (Accounting and Economics) from the University of Waikato, and also completed a year of undergraduate studies at the Haas School of Business, University of California at Berkeley.

I am married and have two daughters that keep me busy. I’m an avid sports fan and enjoy working alongside the entrepreneurial team at Magic!"


John Wikstrom

Founder & President

I am a proud New Zealander, born in the deep South, and gained a degree in Marketing from Otago University. I co-founded Magic Memories in my 2nd year out of University with Stu Norris back in 1994.

A graduate of the Icehouse programme for owners and managers and
a member of the Institute of Directors, I am passionate about evolving the industry interpretation of the importance of guest memories, and how a well designed experience can layer across an entire attraction improving the guest experience, extending attractions brands, and be a significant revenue earner.

I love to relax with my family, and in particular we all enjoy boating, skiing, mountain biking and traveling. 


Niagara Falls State Park Selects Magic Memories to Power New Personalization Experience at Cave of the Winds

24 May 2017

Magic Memories, the global leader in creating and sharing of personalized memories, today announced a new partnership with global hospitality and food service provider Delaware North on behalf of Niagara Falls State Park’s Cave of the Winds attraction....read more