Sydney Opera House continues to make Magic Memories with renewed partnership

Sydney Opera House continues to make Magic Memories with renewed partnership
Image: SOH team photo 2016 3

    Sydney Opera House continues to make Magic Memories with renewed partnership

    9 November 2016

    Magic Memories have renewed its partnership with SOH, continuing to contribute as the global leader in capturing, creating and sharing memories for guests at some of the world’s best-loved tourism attractions.

    Magic Memories have created an enhanced capture set experience as part of the recent Welcome Centre redevelopment and plans are now underway to upgrade the photo retail area to compliment the renovation of new spaces.

    Sydney Opera House are undertaking the largest program of upgrades since it opened in 1973. This phase of redevelopment makes it an important period to align with partners who remain dynamic and committed to development.

    Magic Memories will deliver photos digitally to our guests through their new e-commerce platform, which is a wonderful development for our tour guests," says Jade McKellar, Director of Visitor Experience at Sydney Opera House.

    Magic Memories have delivered a strong annual growth in photography revenue since their contract first began in 2008.

    “It is such an honour to continue working with one of Australia’s best known icons. As we grow the business globally, our commitment to innovation and technology is reflected in the calibre of our partners who value the same, and who continue to drive us to do better. We congratulate Sydney Opera House for their recent funding commitment of $202 million dollars from the NSW Government,” says Chris Warhurst, CEO at Magic Memories.

    Interviews available with: Chris Warhurst, CEO at Magic Memories

    Ends.

    About Magic Memories

    Magic Memories is the global leader in capturing, creating and sharing memories for guests at some of the world’s best-loved tourism, sport and leisure attractions. Since launching in New Zealand in 1995, the company has grown to a total of 185 worldwide Magic Memories sites where the business is a valued partner with major entertainment and attraction providers. From inception, the commitment has been to deliver innovation, quality customer service, and creative product solutions that enable guests to collect and share memories of their experiences.